{"id":480,"date":"2019-08-07T22:59:57","date_gmt":"2019-08-07T20:59:57","guid":{"rendered":"https:\/\/x-acon.de\/xacon-wp\/?page_id=480"},"modified":"2019-09-08T20:43:35","modified_gmt":"2019-09-08T18:43:35","slug":"trade-press","status":"publish","type":"page","link":"https:\/\/x-acon.de\/xacon-wp\/en\/projects\/trade-press\/","title":{"rendered":"Trade press"},"content":{"rendered":"\nngg_shortcode_0_placeholder\n\n\n\n<p>In 2001, we developed a concept for specialist press stands and\nimplemented them in Nuremberg. Trade press stands allow publishers to offer\ntheir magazines to trade fair visitors free of charge in order to advertise\ntheir magazine. At the same time, the organizer benefits from counter sales,\nwhich are displayed in the respective trade journal.<\/p>\n\n\n\n<h4 id=\"wp-block-themeisle-blocks-advanced-heading-2ebf2843\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-2ebf2843\" style=\"color:#0055a6;font-style:normal;text-transform:none\">Reason of the concept:<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Savings in the advertising budget through better and more counter-transactions with publishers. High-quality presentation of the journals within the framework of the trade press stand.<\/li><li>Better customer loyalty.<\/li><li>Uniform concept to use synergy effects.<\/li><\/ul>\n\n\n\n<h4 id=\"wp-block-themeisle-blocks-advanced-heading-ade41070\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-ade41070\" style=\"color:#0055a6;font-style:normal;text-transform:none\">Specification:<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Develop a concept in which publishers can present themselves in a very high quality way without exceeding the costs of system construction.<\/li><li>Stand construction must be consistent across all events and easily adapt to any stand space.<\/li><li>Despite variable use, the stand must be designed so that a recognition effect is always guaranteed.<\/li><li>The trade press stand must address the trade visitor to register as many contacts as possible at the trade press stand.<\/li><li>Messe&#8217;s own staff should be almost completely relieved. A complete solution is needed. Starting with the queries of publishers, possibly invoicing, if publishers want a delivery against invoice, to magazines storage and retrieval and the planning, construction and support of the trade press stand.<\/li><\/ul>\n\n\n\n<p>We have developed a concept that allows trade fair visitors to linger\nlonger at the trade press stand, thus ensuring that the titles of the\npublishers are perceived in the best possible way.<\/p>\n\n\n\n<p>For example, with the slogan News &amp; Coffee \u00a9, there is the\nopportunity to take a magazine as a visitor, drink a cappuccino and to speak to\nour hostess, who is on site, should you have questions about the magazine.<\/p>\n\n\n\n<p>The walls that we use, which due to their design can be placed in all\nimaginable formations, it is possible to fulfil all sorts of requirements,\nregardless of whether it is a trade fair stand with entertainment, with\nInternet Caf\u00e9 or with rest area. Regardless of whether it is a 200m\u00b2\ntrapezoidal block stand or a simple 35m\u00b2 row stand. Everything is possible!\n(See pictures)<\/p>\n\n\n\n<p>The cabinets are specially designed for this purpose, for the storage\nand presentation of the magazines, and were additionally provided with a\nstructure matching the walls. The design of the cabinets makes it possible to\nstore a large number of titles and magazines. Since there is always a sample\ncopy behind an acrylic plate, publishers are guaranteed that their title will\nbe visible to visitors throughout the entire duration of the trade fair. The advertising\neffect is guaranteed, even if the magazine is already out of stock.<\/p>\n\n\n\n<p>Also, the acceptance of the magazines is with us, the control of the\ngoods receipt, storage until the beginning of the event, the outsourcing to the\nrespective press stands is completely ours. In addition, we set up the stand,\nmaking all agreements with GLOBAL Werbeagentur and \/ or N\u00fcrnbergMesse and\nensuring competent support during the runtime at the stand.<\/p>\n\n\n\n<p>Would you like to know more about this? Please contact us.<\/p>\n\n\n\n<p>This is a completely new concept, which is unique in Europe! But see for yourself and form your own judgment:<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"entry-summary\">\nIn 2001, we developed a concept for specialist press stands and implemented them in Nuremberg. Trade press stands allow publishers to offer their magazines to trade fair visitors free of charge in order to advertise their magazine. At the same&hellip;\n<\/div>\n<div class=\"link-more\"><a href=\"https:\/\/x-acon.de\/xacon-wp\/en\/projects\/trade-press\/\" class=\"more-link\"><span class=\"screen-reader-text\"> &ldquo;Trade press&rdquo;<\/span> weiterlesen\u00a0&hellip;<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":476,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"ngg_post_thumbnail":0,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-480","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/x-acon.de\/xacon-wp\/wp-json\/wp\/v2\/pages\/480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/x-acon.de\/xacon-wp\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/x-acon.de\/xacon-wp\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/x-acon.de\/xacon-wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/x-acon.de\/xacon-wp\/wp-json\/wp\/v2\/comments?post=480"}],"version-history":[{"count":3,"href":"https:\/\/x-acon.de\/xacon-wp\/wp-json\/wp\/v2\/pages\/480\/revisions"}],"predecessor-version":[{"id":739,"href":"https:\/\/x-acon.de\/xacon-wp\/wp-json\/wp\/v2\/pages\/480\/revisions\/739"}],"up":[{"embeddable":true,"href":"https:\/\/x-acon.de\/xacon-wp\/wp-json\/wp\/v2\/pages\/476"}],"wp:attachment":[{"href":"https:\/\/x-acon.de\/xacon-wp\/wp-json\/wp\/v2\/media?parent=480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}